Analysis of Digital Technology Acceptance in Supporting Community Digital Literacy Using the Technology Acceptance Model in Balikpapan City

Abstract

Digital technology has become an essential part of modern society, providing easier access to information, communication, education, and public services. Despite the rapid growth in digital technology adoption, differences in individuals' digital literacy remain a significant challenge, particularly in their ability to search, evaluate, and utilize digital information effectively. Understanding the factors influencing digital literacy is therefore essential for developing effective digital transformation strategies. This study aims to analyse the influence of digital technology acceptance on community digital literacy in Balikpapan City by applying the Technology Acceptance Model (TAM). Specifically, the study examines the effects of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) on Digital Literacy (DL). A quantitative research design was employed using an online questionnaire distributed through Google Forms. A total of 105 valid responses were collected from residents of Balikpapan City. The collected data were analysed using descriptive statistics, validity and reliability tests, and multiple linear regression analysis. The findings reveal that both Perceived Usefulness and Perceived Ease of Use have positive and statistically significant effects on Digital Literacy. The regression analysis indicates that the proposed model explains 76.0% of the variance in digital literacy (R² = 0.760). Furthermore, Perceived Ease of Use demonstrates a stronger influence than Perceived Usefulness, suggesting that technologies that are easy to understand and operate encourage greater engagement with digital platforms and contribute more effectively to improving digital literacy. This study provides empirical evidence supporting the applicability of the Technology Acceptance Model in explaining community digital literacy. The findings offer practical implications for local governments, educational institutions, and policymakers in designing digital literacy programs by emphasizing not only the usefulness of digital technologies but also their accessibility and ease of use.