Development of a Web-Based MSME Digital Transformation Readiness Evaluation System Using a Design Science Research Approach

Bayu Faturrahman; Ina  Novianty

doi:10.59934/jaiea.v5i2.2126

Authors

Bayu Faturrahman Universitas Ibnu Khaldun
Ina Novianty Universitas Ibnu Khaldun

DOI:

https://doi.org/10.59934/jaiea.v5i2.2126

Keywords:

Design Science Research, digital readiness, digital transformation, evaluation system, MSMEs

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are still encountering challenges in gauging their overall preparedness for digital transformation. The goal of this study is to create an online platform that evaluates the digital readiness of MSMEs, offering a clear and organized assessment of their preparedness. The research approach employed is Design Science Research (DSR), which includes phases such as identifying the problem, defining the solution's goals, designing and creating the system, demonstrating its use, evaluating its effectiveness, and communicating and documenting the process. The outcome is an assessment tool that uses a survey to evaluate digital readiness across four key areas: technology, personnel, business workflows, and organizational strategy and culture. The results of the study reveal that the tool can effectively be applied by MSMEs and helps to discern variations in readiness across each area. It is anticipated that this system will assist MSMEs in establishing priorities and strategies for a more precise and sustainable approach to digital transformation.

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